WiAdvance Partners with CISA to Drive Smart Retail and Help Businesses Seize Omnichannel Opportunities

 

As digital technology advances rapidly, the global retail industry is undergoing unprecedented transformation. WiAdvance, in partnership with the Information Service Industry Association of the R.O.C. (CISA), hosted the "Embrace Change, Drive New Retail" forum on September 13. The event drew over 100 professionals from the retail, logistics, and information service sectors to exchange ideas on OMO omnichannel integration, data applications, and innovative supply chain management, helping businesses navigate challenges and seize opportunities in the evolving new retail era.

In the post-pandemic era, smart retail leverages AI, big data, and IoT to enhance shopping experiences, integrating online and offline channels to create a seamless, personalized, and secure retail ecosystem.

Michael Hsia, chairman of CISA's Smart Retail Logistics Supply Chain Promotion Association, emphasized OMO integration has become a trending topic in recent years. By combining online digital tools with offline physical services, businesses can efficiently accumulate "data assets" and use data analytics to optimize service models and customer experiences. He emphasized that future success will require collective effort to achieve synergy and create win-win outcomes, leveraging innovative technologies and information services to accelerate the digital transformation of the retail industry.

Amid diverse industry developments, AI and data applications are undeniably key to future competitiveness. However, the costs of implementation, time, and budgets often deter small and medium-sized retailers.

WiAdvance supports retailers with cloud consulting and technical expertise to accelerate transformation. By optimizing aspects such as customers, products, services, logistics, and scenarios through cloud solutions and data analytics, businesses can improve operational efficiency and gain clear sales insights. Mastering these nuanced "application details" is essential for achieving OMO omnichannel integration and building a new retail era powered by technology, innovation, and cross-sector collaboration.